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...father drove a Town & Country wagon roughly the size of a supertanker. One day a forward-thinking uncle asked me, "Why does your dad drive that gas guzzler? Doesn't he give a damn about the planet?" When my father caved in and bought a Honda Civic, he displayed the zeal of the convert and--drunk on virtue and high mileage--indignantly began to point out land yachts everywhere. My brother and I, jammed into the backseat, felt differently. We missed the Town & Country...

Author: /time Magazine | Title: Why I Luv My SUV | 2/24/2003 | See Source »

...tariff on foreign light trucks in retaliation for a European tariff on U.S. chicken. The tariff still exists, but foreign manufacturers evade it by building light trucks at U.S. plants or in Canada and then importing them under the North American Free Trade Agreement. That's why BMW, Honda, Porsche a* And Toyota make SUVs, as will Volkswagen, beginning later this year...

Author: /time Magazine | Title: Why The SUV Is All The Rage | 2/24/2003 | See Source »

Acura MDX 10% to 20% Ford Explorer 4WD, 4dr 20% to 30% Honda CR-V 20% to 30% Lexus RX 300 20% to 30% Subaru Forester...

Author: /time Magazine | Title: The Track Record | 2/24/2003 | See Source »

...make a profit by accommodating XXXL Americans and making their lives easier rather than trying to change them. "I'm not handicapped by my body," asserts Elizabeth Fisher, 42, a 350-lb. computer programmer in Baton Rouge, La., who made headlines when she tried (and failed) to force Honda to provide her with seat-belt extenders for her new Odyssey. "I'm handicapped by stuff that's too small." That situation is beginning to change as more companies modify their products and services to win business from bigger customers. Among the shifts under...

Author: /time Magazine | Title: How To Sell XXXL | 1/27/2003 | See Source »

DaimlerChrysler and Ford have for years offered systems for extending seat belts. Honda has made the seats of its Civic and Accord two inches wider in response to customer requests. Car companies are starting to think ahead about this trend, perhaps because dealing with design problems after a product has been brought to market can be costly. Volvo recalled 65,000 station wagons for repairs when it learned that heavy passengers might short-circuit a heating mechanism in their seats, starting a fire...

Author: /time Magazine | Title: How To Sell XXXL | 1/27/2003 | See Source »

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