Word: honda
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...persuading even more buyers to customize by offering easy, accessible options online. In a study published this month, Forrester Research analyst Baba Sheddy found that 66% of prospective buyers customized vehicles while researching price online. In a bid to turn speculative customizers into real ones, Toyota's Scion, Honda's Element and Saturn's Ion will let customers order personalized cars on their websites with touches like aluminum pedals and gearshifts, and springs that adjust the car's height. Because young buyers "want something that says, 'I'm unique,'" says Toyota's Jim Farley, the youth-targeted Scion will offer...
Shopping for a new sports car over the summer, David Beverly found plenty of choices, at attractive prices. Hunting for a sexy machine under $40,000, he surveyed vehicles ranging from Detroit's muscle cars to newer models by Audi, BMW and Honda. What really caught his eye was Nissan's sizzling new two-seater, the 350Z. A mortgage banker from Austin, Texas, Beverly loved its specs: a powerful engine, modern design, solid engineering and a price around $36,000, with all the trimmings. After reading raves about the vehicle, he says, "I knew I had to have...
...Porsche. Comparable vehicles now sell for less than $40,000, a pricing sweet spot that is expanding the market. Says Donald Kaufmann, 52, an insurance agent in Baton Rouge, La., who just bought the new Nissan: "I felt I was getting a lot of car for the dollar." Since Honda introduced its S2000 in 1999, sales of the $35,000 roadster have jumped nearly threefold. Mazda's Miata, introduced in 1989, is still purring along, with around 15,000 sold each year. Though Chevy's Corvette celebrates its 50th birthday next year, it still accounts for a third...
...Mostly, though, the Minsk Club is all about the rallies, where aficionados ride out to the countryside to roast pigs and swap stories. It was at a recent gathering that enthusiasts sacrificed a reviled Honda Dream to the god of Minsk. Of course, the Dream thrown into the pig-roast blaze was a miniature paper model used in Vietnamese funeral ceremonies, not a full-size scooter. Then again, with devotion like this, it's hard to put anything past these true believers...
...high-performance Porsche. It might sound like an environmentalist's fantasy, but there it was on display at the Paris Auto Show last September: the Hy-wire, a politically correct, fully functional prototype that General Motors claims could be road ready by 2010. Other car manufacturers--including Toyota, Honda and Ford--are working on post-fossil-fuel automobiles, but only GM has rethought the car from the ground up, adopting an impressive array of advanced technologies invented both in Detroit and very far from it. Instead of an internal-combustion engine, for example, the Hy-wire is powered by fuel...