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Medics rushed Pham Dang Hieu, blood seeping from his crushed skull and his panicked family trailing, into the emergency room of Hanoi's Viet Duc University Hospital at 9:30 on a Sunday evening. The 27-year-old engineer had swerved his 100cc Honda Wave motorcycle to avoid a bicycle and crashed into a concrete lane divider near his home. His bleary-eyed brother stared blankly at the widening pool of blood on the sheet beneath Hieu's head as the doctor explained the family's options: hook him up to life support, or take him home to die. Either...

Author: /time Magazine | Title: Under the Wheels | 10/28/2002 | See Source »

...autumn day as American retailers stock shelves for the upcoming holiday shopping season. For export-driven economies, the West Coast crisis was immediately con-tagious. First to feel the effects was the shipping industry, whose intricate schedules quickly plunged into chaos. Manufacturers' supply chains were the next to buckle. Honda, for example, halted production at its U.S. auto plants due to a shortage of parts, while suppliers to Sony and Dell were forced to ship critical components by air, an expensive stop-gap solution. Thousands of cars en route to the U.S. were among many Asian exports stuck idling offshore...

Author: /time Magazine | Title: On the Waterfront | 10/14/2002 | See Source »

...retaining its charm. The 3,000 local inhabitants still display the unconditional warmth and friendliness toward strangers that were once the hallmark of Thai hospitality everywhere. Motorbikes have replaced elephants as the primary mode of transport, but the panniers hanging from the backs of those Honda Dreams are still made of woven bamboo. And as you stroll through the outskirts of town in the late afternoon, the only sounds you hear besides the 5:15 p.m. call to prayer at the mosque are birdsong...

Author: /time Magazine | Title: Uncovering the Secret of Pai | 9/30/2002 | See Source »

...Beverly Hills is a nice place to be a rat." RAY HONDA, Los Angeles county health inspector, commenting on the tony California town's recent rodent infestation...

Author: /time Magazine | Title: Person of the Week | 9/23/2002 | See Source »

...happening online too, as marketers look for alternatives to banner or pop-up ads. Some firms, such as Honda, IBM and Burger King, are turning to start-ups like YaYa to create "advergames"--online games that include a subtle or overt commercial message--to grab Web surfers' attention. And with the help of New York City software company ActiveBuddy, marketers such as Elle magazine and Capitol Records have created branded interactive agents that can chat online, provided that the Web surfers initiate the conversation...

Author: /time Magazine | Title: IT'S AN AD, AD, AD, AD World | 9/2/2002 | See Source »

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