Word: honda
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When a Harvard professor speaks, America’s intellectual elite listens. Fame broadcasts their insights in all the usual places: section, book covers, and even on CNN. But, it is not often that Harvard witticisms adorn the bumper of your Honda accord. Laurel Thatcher Ulrich, Harvard Professor of Early American History, has succeeded in capturing a mobile market with her quote, “Well-behaved women rarely make history...
...Milwaukee, Wis., is firing on all cylinders, it could be headed for a nasty spill if it doesn't navigate this generational speed bump. Despite its powerful brand, Harley has failed to attract enough young riders, who prefer the speedy, more technically advanced machines from Asian powers like Honda and Yamaha and European rivals BMW and Ducati. While it still leads the pack when it comes to the heavyweight cruisers favored by Mom and Dad--they're cute on their big bikes, aren't they?--Harley is no longer the No. l seller in the U.S., having been overtaken...
...Rods, which will be available this fall, by the end of this year. That's about 5% of its total annual output. Still, Harley is by no means guaranteed a smooth ride. The V-Rod is a few thousand dollars more expensive than comparable bikes like Honda's hot-selling VTX. And expanding beyond the core franchise is never easy, as Harley learned in the 1970s, when the company's owner at the time, AMF, blanketed the market with poorly designed clunkers...
...refined and mature Taylor, a Third Team Academic All-American, was an ideal representative for all of the potential Harvard recruits that would be glued to the television that afternoon. This was the same Taylor distinguished by her poise and sincerity at the 2001 Honda Awards ceremony—the gathering of the greatest collegiate female athletes in the nation—where several observers told her that she belonged on television...
...wait for delivery. Both the Santa Fe and the Toyota Corolla-sized Elantra recently won top marks for front-end crash results from the Insurance Institute for Highway Safety, beating rivals like Toyota's RAV 4 and Ford's Escape. Consumer Reports rates the Elantra as favorably as the Honda Civic. Says Virginia dealer Don Reilly: "This is awesome...