Word: honda
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...lesson in global management--and perhaps a harbinger of a Japan that, despite 10 years of laggard economic performance, is capable of rising again. Indeed, while U.S. automakers are trembling at the thought of the production cuts and layoffs required to weather the oncoming economic slowdown, sales at Toyota, Honda and Mitsubishi are in overdrive, a trend that is already leading to murmurs around Detroit of a "second Japanese coming." (Stay tuned for more on that...
...constituency that isn't revved up about the cars is the car dealers. So far, they have little incentive to push hybrids because profit margins are higher on bigger, gas-only vehicles. Honda and Toyota dealers' splashy newspaper ads rarely if ever mention hybrids. Prospective Prius customers complain that since only trained salesmen are permitted to sell them, the untrained ones steer them away from the cars. Would-be Insight customers say they can't even find one to test-drive. "We don't direct people to the hybrid," allowed Honda salesman Neil Perlmutter at a North Hollywood, Calif., dealership...
...Honda's peppy two-seat Insight travels 600 miles on a tiny tank, a boon to the greenhouse-gassed planet. Toyota's Prius, a sleek five-seater, gets 52 m.p.g. in city driving and is up to 90% cleaner than the average car. U.S. carmakers, reluctant latecomers, have been shamed into promising hybrid models. But will these fuel sippers sell to a pollutants-be-damned nation enraptured by showy sport utes...
...Customers like Blalock won't have long to wait for heftier hybrids. In 2003, Ford will produce a hybrid version of its Escape sport utility, expected to get 40 m.p.g. By then, Toyota's hybrid minivan, the Estima, will probably have reached the U.S. market, along with a hybrid Honda Civic. Proving that hybrids are not necessarily environmentally virtuous, DaimlerChrysler has announced a hybrid version of its monster Durango truck that would get only 18 m.p.g.--a hybrid muscle...
Margo, you're missing out. Great advances have been made in the field of throwing down recently. 5'4 Spud Webb won the 1986 NBA Slam Dunk Contest. Slovenian guard Marko Milic once dunked over a Honda Del Sol. Vince Carter leaped over the head of a French seven-footer at the Olympics this past summer...