Word: honda
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Before everyone has come to a stop on the flat, four-lane straightaway, a Toyota and a Honda have nosed up to an invisible starting line. A fat kid in a ball cap stands between them and raises his arms, then drops them. Engines scream and rubber burns. Speeds approach 100 m.p.h., and 1,320 ft. later, the Toyota's rear lights flash, signaling the winner...
...days when spinach, liver and other unpopular foods could be mocked with impunity may be past. Not surprisingly, other aggrieved vegetable and meat producers are lining up to sue. The nation's second food-disparagement suit, also to be tried in Amarillo, pits emu farmers against the Honda car company. The farmers say the emu was slammed by a commercial featuring a hucksterish emu rancher who promotes the ostrich-like bird as "the pork of the future." The ad never calls emu meat unsafe, but Fort Worth attorney John Scott says its portrayal of the birds as disreputable has dealt...
...huge part of the original's appeal. German automaker Volkswagen was careful to add an array of modern amenities such as an adjustable steering column, a six-speaker stereo system, an air filter for the cabin, and air bags front and side. Still, such similarly equipped subcompacts as the Honda Civic, GM Saturn, Ford Escort, Chevrolet Prism and Toyota Corolla are all cheaper and better-established models...
Statements from U.S. corporations implying that they cannot possibly comply with the Kyoto agreement are laughable given the response of foreign industrial giants such as Honda and Toyota, already worlds ahead in clean, energy-efficient technology. The Kyoto accord represents recognition by forward-thinking people that the economics of environmental sustainability are, in the long run, the best ones: best for the environment and, yes, best for the people. But let the political misinformation machine roll on! NICK PORCH Boulder, Colo...
...companies most willing to adapt to globalization are Japan's top manufacturing firms. In the past several years, Toyota, Sony, Honda and Matsushita have restructured their management, streamlined decision making and even instituted performance-tied pay incentives. Japan's globalization urge also looks strong among the baby boomers who are going into business for themselves. These 30-to-50-year-olds launched 50,000 new businesses last year, more than at any other time since World...