Word: honda
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There are, no doubt, engineering solutions for most of these problems. Honda, for example, claims its automated driving system can safely reduce the gap between vehicles traveling 35 m.p.h. to 6 ft. while retaining a 3-ft. margin of safety. But margins of safety are in the eye of the beholder, as Chrysler's Zyburt and I discover about halfway around one of the track's cobblestone lanes. "This is where it gets rough on our test drivers," he warns me, just as, on cue, the Jeep slams to a halt, throwing us painfully against our seat belts. "Oops," Zyburt...
...nonsense Republican, Hobson has used his business experience to negotiate things like NAFTA protections for flat grass and broomcorn--farmed in his district--and lobby against the American Automobile Labeling Act for constituents who work at the local Honda factory...
...measure, Toyota is well on its way to becoming a Yankee Doodle lookalike. Japan's largest industrial corporation (1995 sales: $101 billion) already has more than 19,000 U.S. employees and holds a 6.9% share of the U.S. car and truck market. That puts it in fourth, ahead of Honda (4.8%) though still well behind Chrysler (16.6%). But it's coming on. With the expansion along I-64, Toyota plans to boost U.S. output by a third, from 900,000 passenger vehicles in 1995 to 1.2 million in 1998. When it does, 75% of the cars the company sells...
...swift U.S. buildup by Toyota and rivals like Honda has revitalized whole communities. A University of Kentucky study credits Toyota's Georgetown presence with creating 22,000 jobs in the state (the plant itself employs 6,500) and adding $1.5 billion to the state's economy during its eight years in operation. Soaring property-tax rolls have enabled Georgetown to build new police and fire stations and community-care facilities. In Princeton property values are taking...
...debut in 1957, when the first Toyopet Crowns--woefully underpowered tadpole-shaped vehicles--were unloaded from the freighter Toyota Maru in Long Beach, California. Yet even as Toyota improved its cars and gained market share, the company remained reluctant to build them on American soil. Not until 1985, when Honda and Nissan were already producing cars in the U.S., did Toyota decide to build the Georgetown plant. The company has since been at pains to avoid such stereotypes as those spoofed in the 1986 Michael Keaton comedy, Gung Ho, which depicted Japanese managers holding fire drill-like pep rallies...