Word: honda
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...born between the towns of Mariquita and Honda Tolima. My father was a painter and a draftsman, and my mother was a housewife. We were three brothers and three sisters. When I was 15, I started working as a clerk in a drugstore in Cali. By the time I was 20, I was the manager, and at 25, 10 years after entering the business, I quit in order to start my own drugstore...
Detroit's troubles are far from new, and they're remarkably tenacious. Despite a decade of cost slashing and a $110 billion drive to upgrade factories, U.S. carmakers keep losing ground to such relentless powerhouses as Honda and Toyota. Japanese-based automakers roared from a 12% share of the U.S. car market in 1979 to 25% in this year's first quarter. And while the recession has clobbered many Japanese firms too, their U.S sales fell only 11% in the first quarter, vs. a whopping 21% decline for American companies. And the gap is growing: Japanese makers last week reported...
Sales of the ultimate yuppie symbol, the BMW, fell to 63,600 in the U.S. last year, a drop of 28% from 1985 levels. Meanwhile, Honda sales increased 29.7%, to 716,500. The sales pitch for autos today would have bored the driving gloves off an '80s car buff: safety features (antilock brakes, air bags), versatility (four doors, built-in child seats) and value. A 1991 Pontiac Grand Prix model sells for under $20,000 but looks (on the outside, anyway) like last year's sporty $26,000 Turbo model...
...experiment in union-management cooperation, which began with the appointment of the U.A.W.'s then president, Douglas Fraser, during Chrysler's dark days of 1980. Chrysler's board shuffle also sparked talk that the troubled company was streamlining itself for a merger with a foreign car company. Possible suitors: Honda, Fiat and Mitsubishi. Whatever Iacocca decides to do, he will have one less dissenting vote to worry about...
...competent cleaner, a loving mother. The women in ads found fulfillment in the supermarket aisles -- and in Maidenform bras. But as millions began to venture beyond the home in the 1970s, the images had to change. Madison Avenue's women developed minds of their own. Consider the female Honda buyer, who thinks like a man. Or Charlie, reaching out to touch someone. Even romance mirrors complex modern reality: the cute young thing in the new Johnnie Walker ad seems to be a divorced mother...