Word: honda
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Saturn officials have said their benchmark is the popular Honda Civic. Does Saturn make the grade? We will have to wait to see if Saturn is as durable, but I have driven the Civic and my impression is that the Saturn's performance, handling and amenities all measure up to its Japanese rival. The Saturns have been designed for easy servicing too, right down to the transparent, easy-to-read fluid reservoirs under the hood and the clearly labeled fuse boxes and dipsticks. Someone at Saturn has been doing a lot of thinking about what the buyer wants, and that...
...next year. They will be offering what David E. Davis Jr., the dean of auto critics, has judged "a damned nice little car." That is no small feat. No other American company sells or builds any kind of little car without substantial help from foreign partners. Honda, Toyota, Nissan and other Japanese companies have driven away with that segment of the car business, boosting Japan's overall share of the U.S. auto market from 19.6% in 1980 to 27.7% last year, or 2.7 million vehicles. When Chrysler dropped its U.S.-made Dodge Omni and Plymouth Horizon models this year...
...philosophical nature of Japan's automaking edge was proved once and for all with the success of the first Honda plant in Marysville, Ohio, where American workers build Accords whose quality rivals or exceeds the same cars built in Japanese plants. Following the example of Toyota chairman Eiji Toyoda, Japanese companies in the 1960s and 1970s effectively reworked Henry Ford's theories, replacing his intensely hierarchical assembly-line system with a more flexible team-based arrangement. Japan's efforts have been fruitful. In the past decade the Japanese have built 11 plants in the U.S. and Canada with the capacity...
...they had only five years ago, a fact the company is just beginning to tout in its advertisements. Some of GM's car lines actually beat the Japanese. Buick, for example, ranked fifth in the most recent J.D. Power survey of initial quality, placing the GM division ahead of Honda, Nissan, Acura and BMW, among others. The Buick LeSabre model placed ahead of the Acura Legend, Honda Accord and Nissan Maxima on the Power list of the most trouble-free models...
...told, Japanese companies have built 11 new assembly plants in North America, which employ 33,000 workers. The first was Honda, which manufactures Accords and Civics at two plants near Columbus, Ohio. Among the other newcomers are Nissan, which assembles Sentras and pick-up trucks in Smyrna, Tenn., and Toyota, which builds the Camry in Georgetown...