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...great night for Soichiro Honda, 82, founder of the company that bears his name. Before an audience of 800 auto-industry elite in Detroit last week, Honda was the first Japanese carmaker to be inducted into the Automotive Hall of Fame, where his name will join those of Henry Ford and Walter P. Chrysler. "As I stand here, it feels as if I am standing on a cloud," said Kaminari-san, or Mr. Thunder, as he is known to his workers. His company has put 1.4 million American-made Hondas on the road and sold 5.1 million imports since...

Author: /time Magazine | Title: AUTOS Mr. Thunder's Big Bash | 10/23/1989 | See Source »

...least, so he said, and for two years he never let anyone forget it. He drove the little white Honda CRX, he confided, only because he did not want to risk denting his Maserati. He helped out in a research lab for a measly $100 a week, he said, only because his family had cut him off when he failed to go to Harvard. He would not speak French, he said, only because Americans had such atrocious accents. He was fond of showing pictures of family mansions clipped out of magazines. When going away for a few days he would...

Author: /time Magazine | Title: Big Scam on Campus | 9/25/1989 | See Source »

Since the downturn began, Japanese manufacturers have made even greater inroads than in healthy times. Honda, Toyota, Nissan and Mazda posted higher sales and gains in U.S. market share in the first half of 1989, largely at the expense of European imports, Chrysler and GM. Of the Big Three, only Ford managed to raise its market share, because its sales slump has been smaller than that of its rivals...

Author: /time Magazine | Title: How Motown Lost Its Big Mo | 7/31/1989 | See Source »

Upon returning to the garage, the plainclothes officer found a green Honda with a shattered window, police said. The owner was called to the scene and identified the radio as having been stolen from the Honda, police said...

Author: By Joshua A. Gerstein, | Title: Undercover Officer Nabs Suspect in Car Break-Ins | 4/21/1989 | See Source »

...lines, GM took a wrong turn in the 1970s when it began building cookie-cutter cars: a Chevrolet Citation was a ringer for a Pontiac Phoenix, for example. At the same time, shoddy workmanship, especially in the notorious X-car line, sent hordes of GM devotees to Toyota and Honda salesrooms for better-made products. Many customers were also lost to Ford and Chrysler, which were reviving their reputations for quality...

Author: /time Magazine | Title: Robert Stempel: Man in The Hot Seat | 11/14/1988 | See Source »

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