Word: honda
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...across the Pacific with empty holds or perhaps a load of live beef cattle. Reason: while Japan exported 2.2 million autos to America last year, the U.S. shipped a mere 4,006 autos in the other direction. That whopping imbalance showed a small sign of easing last week when Honda became the first Japanese automaker to send some of its U.S.-made autos back home for sale. The carmaker marked the occasion on a dock in Portland, Ore., where Republican Senator Bob Packwood and Honda's U.S. chief, Tetsuo Chino, drove the first auto in a load of 540 gray...
...Honda maintains that the shipment of autos from its Marysville, Ohio, plant is more than a gesture to assuage protectionist sentiments in the U.S. Contends Chino: "It's a small, initial step for future big, big sales in Japan." Honda officials say they plan to ship 4,000 cars to Japan during 1988 and as many as 50,000 annually by 1991. Because the decline of the dollar has lowered U.S. production costs, the autos can be sold in Japan at a competitive price. The Accords are outfitted with luxuries not found on Japanese models: spoilers, fancy wheel covers...
...small wooden shack on Tokyo Bay, but the school expanded rapidly and became an established part of Japan's corporate scene. Now located in Fujinomiya, a small city at the foot of Mount Fuji, the school boasts 100,000 graduates, most of whom were sent there by companies like Honda and Hitachi to be toughened up for the no-holds-barred competition of the Japanese marketplace and to be taught, as Instructor Naoyoshi Fujimori explains, "to work in harmony with their colleagues...
...aiming straight for my head. Maybe the driver had decided to pass another car by going over the island without seeing me, or maybe he thought I was a mud puddle, or maybe he simply wanted to hit me for the sheer sadistic pleasure, but whatever the motive, that Honda's grille left an imprint on my forehead that remains to this...
...little old ladies to climb street lights, to catch baby carriages on my car's bumper and push them down the street at breakneck speed, and to turn normally healthy young Harvard students into quivering lumps of processed vegetable matter. At the same time I wanted to force all Honda drivers into trees and make garbage trucks do triple Louganis spins into brick walls. My plan would accomplish all this, and more...