Word: honda
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...injured in ATV accidents each month, and an estimated 900 people have been killed over the past five years. Many of the victims are young children, who do not need a license to drive ATVs because they are designed for off-road use. The ATV manufacturers, which include Honda and Kawasaki, agreed to the ban but continue to insist that the bikes are safe if ridden properly...
When Yozo Matsuoka was a manager at Honda's European operations in Brussels during the early 1980s, one of his neighbors was a Belgian pensioner. "This man lived a life beyond our imaging," recalls Matsuoka. "He owned his house, drove a nice car and rented a cottage in Spain for five months a year. I knew that they paid lots of taxes for the social-welfare system in Belgium, but I realized with envy the security they got in return...
...impoverished. They fret over high tuition bills for their children, over the cost of buying a new house and especially over having enough money once they retire. Corporate pensions have nearly risen to the level of other industrial nations, but most Japanese consider such benefits inadequate. When Matsuoka reaches Honda's mandatory retirement age of 60, for example, he can expect a company pension of about $1,500 a month (with no cost of living increases). "I can't live on that," he says...
...gravel roads at speeds over 70 m.p.h." In Japan, where the technology was first marketed more than two years ago, car buyers seem favorably impressed. Nissan reports that 40% of the Japanese who pick the flashy Skyline model ask for four-wheel steering. Some 75% of those buying new Honda Prelude in Japan have purchased the high-tech option...
...handling and maneuverability. The question, he says, is whether Americans will be willing to pay the premium of some $1,000 the Japanese are charging. "We have come down on the side of it not being worth what it costs ! right now," says Runkle. "But we could be wrong. Honda could come in here and clean our clock with four-wheel steering...