Word: honda
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...explain it to you," says Jackie Mason in his television commercials for the new Honda Prelude with four-wheel steering. Jabbing his elbows this way and that, the Borscht Belt funnyman proceeds to confuse a subject that is already complicated: "The car is going like this, the wheel is going like that, you're going like this because you can't figure out where did the back...
...pitch may be skewed, but the viewer gets the message: something new and strange is happening to the way cars are steered. Like so many technological advances these days, this one was made in Japan. Honda and Mazda began showing 1988 models with four-wheel steering in U.S. showrooms in September, and san and Mitsubishi are expected to follow quickly. Detroit's carmakers say they are still studying what is turning out to be the most talked about automotive innovation of the year...
After 200 miles, hypnosis sets in, the body rigid, mesmerized by the rhythm of left lane to right lane, right lane to center lane, forward to pass the red Honda, fall back to let the red Honda pass again. Minimum 40 m.p.h., maximum 65 m.p.h. most of the way. Spend the night in a motel sprawled in the wasteland of an interchange construction site, the cavernous lobby enclosing a bleakly misplaced chandelier, as a cave might contain a waterfall briefly sparkling in a flashlight's beam. The room is nasty, a shivering 52 degrees F as the air conditioner roars...
Autoworkers cheered ten years ago, when the first Volkswagen Rabbit hopped off the assembly line in Westmoreland County, Pa. It was the start of a new breed: a foreign brand built on U.S. soil by American workers. The plant's initial success helped inspire Honda, Toyota, Nissan and Mazda to open U.S. plants of their own. But last week the pioneering VW plant came to grief, a victim of growing competition in the American market. Volkswagen, whose U.S. sales have plunged from 162,005 autos in 1981 to 73,920 last year, said it would halt production at the Westmoreland...
...only one who admits that he is a "sensation for the same Jewish jokes that made me a failure." Perhaps, he thinks, it is the setting: "In the theater they see ; you as an artist instead of a bum telling jokes in a toilet." Then again, the Honda commercial may have it right: "Nobuddy understends dis." Or needs to. "As long as they laugh," Mason figures with rabbinical wisdom, "who cares...