Word: honda
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...Nobuddy understends dis." The man in the Honda commercial is talking about a parking gear, but he might just as well be analyzing his own career. After two decades of anonymity, Comedian Jackie Mason is lighting up Broadway. Next month he will celebrate a year as the stand-up soloist of The World According...
...show business contagious laughter breeds continual loot; the man who could not get arrested in Hollywood last year is now a well-paid pitchman for Honda and is in constant demand for TV specials and sitcoms. There are a book and a record based on his show, and in January he will begin filming Caddyshack II, a big-budget film about a self-made millionaire who joins a snobbish country club -- only to run afoul of the members when he develops a low-income housing project nearby. In 1987 the comedian will gross well over $1 million...
Meanwhile, the toll rises. ATVs, which critics contend can flip over on rugged terrain, account for an estimated 20 deaths a month. Manufacturers, which include Honda and Yamaha, maintain that ATVs are safe if ridden properly...
...debt, as a proportion of after-tax income, has risen from 14% in 1983 to 20% last year. Just as consumers during the '20s splurged on such newfangled products as radios and roadsters with rumble seats, today's shoppers have gone into deep hock for compact-disc players and Honda Preludes. The difference is that consumers in 1987 can choose from many more enticing borrowing vehicles, most notably an array of credit cards with huge credit lines at high interest rates. Potentially the most dangerous new device is the home-equity loan. Homeowners who borrow too heavily could lose their...
...another innovation on their cars: back wheels that turn right and left, just like front wheels. Four-wheel steering, or 4WS, first appeared in Japan two years ago on Nissan's high-performance Skyline autos. Now an advanced version of 4WS is being offered to Japanese car buyers, by Honda on its latest Prelude two-door and by Mazda on its luxury Capella...