Word: hondas
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Sony. Toyota. Honda. Mitsubishi. Nikon. Ricoh. Toshiba. There seems no escaping Japan in the U.S. these days. But just try to escape America in Japan, especially if you are young and yearn to be hip in Tokyo. America is an essential element of growing up urban in Japan...
...confusion, many products with Japanese names are actually made in America. According to The New York Times, nearly 40 percent of Honda, Toyota and Nissan cars are assembled inside the United States, in American factories, by American workers. Are the 4,850 American jobs at the $1.2 billion Nissan plant in Sparta, Tennessee, worth less than jobs of General Motors workers in Detroit...
...local Ford plant. Around the nation, companies are offering incentives to workers who buy American cars. Monsanto, for example, will pay $1,000 to every one of its 12,000 workers who buys a car made in North America (or in one of Japan's American factories, such as Honda's Ohio plant or Nissan's Tennessee plant...
These same quotas have, in turn, kept Japanese auto manufacturers from competing in the U.S. market with less-established manufacturers from other countries such as South Korea and Yugoslavia. Honda and Toyota, not just G.M., Chrysler and Ford, have thus been able to keep their prices artificially high. Where the money consumers have spent "protecting" these businesses might have gone, in the free market, is anyone's guess. In any case, it would have gone to other productive enterprises, or even into savings or investment...
...contrast, the heads of Japan's Big Three -- Shoichiro Toyoda of Toyota, Nobuhiko Kawamoto of Honda and Yutaka Kume of Nissan -- earned a total of $1.8 million, counting bonuses. Moreover, while the Japanese execs are presiding over thriving enterprises, the U.S. auto industry is coming off one of its worst years ever. Sales of American-made cars plunged 12.6%, to 8.7 million, in 1991; more than 40,000 autoworkers lost their jobs, and GM announced plans to eliminate 74,000 jobs by 1995; and the Big Three rolled up financial losses that analysts predict could exceed $6 billion...