Word: honestly
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Dates: during 1960-1969
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WHATEVER else may be said about James D. Watson in The Double Helix, he is honest about his motives. He knew then (in 1953, when he was 24 years old) that DNA was something big. He knew that to the scientist who discovered its structure would come renown and a Nobel Prize. And he knew that Linus Pauling, working in California, was after the prize and had a head start on Watson and his colleagues working in England. "Within a few days of my arrival," he writes, "we knew what to do: imitate Linus Pauling and beat...
...when he is not sure of an answer, he is generally honest enough to admit it. His article on Watts brings to mind a Rogers Albritton lecture: a somewhat confused talking out of a problem, changing direction several times in a few pages. Though Cooke finally tags television as a cause of the riots, he seems unsure of himself, and ends by halfheartedly suggesting a plethora of liberal answers to riot-prevention: birth control, blacks, blacks on the police force, public works projects, and the like...
...Humphrey, the brave and honest fighter who, almost singlehanded, made it from the worst-ever underdog to one-quarter percent from the presidency...
Where once the good, honest words "roast beef" sufficed, restaurateurs now add something like "blue-ribbon beef, thick and juicy." Diners know from experience that the steer got nowhere near a blue ribbon until it was served with a bottle of Pabst. From coast to coast, mashed potatoes appear on menus as "snowflake, creamery-whipped potatoes"; all vegetables, whether frozen, canned or left over from yesterday, are called "garden fresh." In Minneapolis, broiled rock lobster tails turn into "Queen of Hearts"; in Los Angeles, capon becomes "Tower of London"; in New York, string beans metamorphose into "Long Johns." The Hawaiian...
...line salesman." Bold typography, two-color art work, odd shapes (a coffee mug, the state of Texas), and archaic or arcane spellings ("Chef's Sallet," "Stake wyth Asparagus," "Colde Lobfter") all provoke the diner's eye into paying attention to the day's specials. The most honest and sardonic sell of all is practiced by the Brookline, Mass., delicatessen of Jack & Marion's. Several of the 345 dishes on the overwhelming (25-in. by 36-in.) card carry a star to indicate "a good profit item for Jack & Marion's. Please order...