Word: honeymead
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...from flax. Companies that processed flaxseed had to find another oil to keep their machinery busy. Cargill Inc., the huge Minneapolis grain dealer, in 1966 dispatched a researcher to get some sunflower seeds from the Soviet Union, which is the leading producer. At the same time, Cargill and rival Honeymead Products set out to persuade farmers to try the new crop. That was not easy; the companies had to promise skeptical growers that they would buy their entire flower harvests at prices above the going rates for wheat and other crops...
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