Word: honge
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...until now, Disney's foray into China has been anything but magical. Its Hong Kong theme park, opened in 2005, has had a bumpy ride due to early missteps and competition - in its first year, attendance fell 400,000 short of an initial 5.6 million target. The following year, the number of visitors dropped to 4 million. To add insult to injury, the company in 2007 discovered an amusement park near Beijing that was filled with knockoff Disney characters...
...Disney has received clearance to build its second Disneyland in China, this one in Shanghai. The company announced on Tuesday that China's top planning agency had approved plans to build the new theme park, which will join the existing parks in Anaheim, Calif.; Orlando, Fla., Tokyo, Paris and Hong Kong. (See a brief history of Disney teen stars...
...Since mainland Chinese make up a third of visitors to Hong Kong Disneyland, some fear that the Shanghai park will siphon tourists away from the former British colony, which is part of China but has a semi-autonomous government (mainland tourists must obtain visas to visit Hong Kong). Since opening four years ago, Hong Kong Disneyland has underperformed due to its small size - at 300 acres, it's the smallest of any Disney park - as well as high ticket prices and competition from a nimble competitor called Ocean Park. (Read "The Fifth Happiest Place on Earth...
...Disney has also made several market miscalculations. Analysts say the company, in trying not to make the same mistakes it did at its Paris resort by failing to tailor the Disney formula to local tastes, may have gone overboard in its efforts to adapt the Hong Kong venue to Chinese customers. For example, the park's restaurants originally planned to serve shark's fin soup, a Chinese delicacy, until environmentalists protested. But the biggest knock against Hong Kong Disneyland - of which the Hong Kong government owns 57% - is a lack of attractions. In July, Disney and the government moved...
...Disney officials dismissed concerns that a new park in Shanghai will steal Hong Kong customers. "We see that Hong Kong Disneyland and the Shanghai park as complementary," said an official in an e-mail. "We believe the Greater China market is large enough to support multiple parks...