Word: honmei
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Dates: during 2000-2009
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...self-respecting Japanese woman what she has planned for Valentine's, and she'll tell you that it's all been set - the chocolates, gifts, and dinner, all prepared and paid for, by her. On Barentain Dei, women take the initiative to shower their honmei or sweethearts with gifts, profess their love, and humor their male classmates and colleagues with giri-choco or obligation chocolates. For teenagers it's a bittersweet initiation into romance and courtship, where girls brave a few burns to learn the art of tempering molten chocolate to create one-of-a-kind treats for the captain...
...year the deputy environment minister is promoting "Eco Choco," encouraging shoppers forego extra ribbon or glittery tissue. Some other consumerist stats: one survey showed that nearly 80% of women in their 20s and 30s will be purchasing chocolate on Valentine's. Women spend about $20 for their truffle-worthy honmei, and an obligatory $6 each for their sweet-toothed coworkers, of which the average Japanese female knows six. That roughly comes out to $56 per woman, not to mention the accompanying gifts ($66 on average) and the fancy dinners that she pays...
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