Word: honneur
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...held honorary degrees from universities here and abroad; he was chief of the Division of Western Europe, American Commission to negotiate peace, 1918-19; he was an officer of the French Legion d' Honneur...
Specifically the great aircraft engine makers, Hispano-Suiza, sent famed Sacha Guitry's good friend, Mlle Claude May, to win a Grand Prix d'Honneur in starched organdie with peplum jacket and one of their dazzling cars. More conservative, the Delage Company sent Mme Paul Cartier, daughter of a onetime Imperial Russian oil tycoon and wife of a small Geneva banker, to be "crowned" La Laur...
...each resort there is something called a "First Prize" which is given to a more or less standard U. S. car in the low or medium price class, after the real first and second prizes (the prix d'élégance and the prix d'honneur) have been won by cars in the $20,000 class...
...bill are of course, self evident, but the really decisive argument for its passage is offered by a casual scrutiny of the opposition lobby. It is no surprise to find the compounders of ineffective panaceas, love charms, unmentionables, and spurious venereal disease cures on this role d'honneur--for the passage of the bill would render them criminals. The participation of the backers of such widely used and palpably respectable products as Castoria, Midol, Cascarets, Crazy Crystals, and Ovaltine is the significant fact. This is patently a confession of deceptive advertising which can and must eventually be eliminated by governmental...
...journalism as debauched by the Hearst dailies, find the British newspaper a very dreary does indeed. Advertisements burgeon on the front page; there is everywhere a dignified and matter of fact taciturnity, a kind of well bred reluctance to arrest the attention which verges on the point d'honneur. Of recent years Lord Harmsworth, Mr. Pearson, and the intolerable Bottomley have made a hearty and sincere attempt to remedy this; they have told a great number of lies, often on important things, they have raved and stamped their feet and babbled in the true Hearstian metaphysic, and in this wise...