Word: honneus
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...advertising director of TIME'S international editions, William Stone Honneus spends a good third of his time traveling. Wherever he goes, he takes his two Contax cameras and keeps them clicking. Boston-born Bill Honneus has a mission with his cam eras, and he goes about it with the zeal of a Johnny Appleseed. In each country he visits, he devotes every spare moment to a photographic report of little-known cultural aspects of the land, plus pictures of any new ideas in advertising, merchandising or manufacturing. Among his business friends around the world he always finds interested audiences...
This spring, Honneus' personal mission got official status. Aware of his wide experience with business here and abroad, the Department of Commerce asked him to join a four-man* trade mission to West Germany. The mission's mission: to explain the vast U.S. market, second in size only to the world market...
...William Honneus, advertising manager of TIME'S International editions, dropped by last week with several items that he thought might make a Publisher's Letter. Here they...
William S. Honneus, advertising manager of TIME International, returned recently from an extensive business trip to Western Europe with a dossier full of firsthand observations of the European scene. The following excerpts from his personal account may serve to add another viewpoint to the excellent reports of the trained correspondents of the U.S. press abroad...
William S. Honneus...