Word: honomichl
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...service already has fans. Jack Honomichl, publisher of industry newsletter Inside Research, believes InsightExpress is "revolutionary," partly because "it's fully automated but very personal and interactive." But traditional research still delivers more inclusive samples and data better suited to projections. Jim Spaeth, president of the Advertising Research Foundation, observes that "there could be a problem if it replaces high-quality research." Charles Hamlin, InsightExpress president, agrees: "InsightExpress is an appropriate tool for getting a good sense of the marketplace. If you are making decisions of magnitude, we encourage you to use the traditional market-research industry...
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