Word: hooch
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
These Russian companies eagerly await the day when they can serve up kegs just as Blanchard's once did to Boston-area students. There is, however, a dark horse among the drinking crowd, one that is clamorously making a name for itself-Hooper's Hooch. An alcoholic lemonade drink with a no-nonsense name, the Hooch has launched a full-assault media blitz worthy of Stalinist propaganda campaign. The company advertisement--a lemon-man grinning a broad, Jack Nicholson-esque grin as he clutches a bottle of Hooch in his leafy fist--is plastered onto the walls of every subway...
...Hooch's publicity blitzkrieg reaches its most absurd heights at the promotional events held at various clubs and bars around Moscow and St. Petersburg. Stunning college-age women wearing Hooch's signature green T-shirts pass out free bottles and merchandise while running games, races, raffles, and dance contests. It's the Hooch version of a Labor Day picnic. Others consist merely of men and women chugging Hooch while someone of the opposite sex holds the bottle. Perhaps the most bizarre event however, involves two people who have rubber hoses tied around their waists with a bottle of Hooch hanging...
According to those people who run the promotion, it the international Hooch situation is even weirder. At a British pub in Moscow, the promoters once brought in a lemon-shaped kiddie pool for a "bobbing for Hooches" event, in which the contestants had to pick a bottle off the bottom with their teeth. One man, after sticking his face in the water, somehow undid the cap and drank the entire bottle under water. At another promotion, Tatyana, one of the "Hooch Girls," saw someone swallow a lemon whole in a lemon-eating contest, "in one second, I swear," she says...
...hear the promoters talk about their product makes one wonder if they haven't been around the stuff too long. When asked why she promotes Hooch, Tatyana turned the question backwards...
Certain film genres never seem to lose their magical ability to entertain: the screwball romance, the film noir, and of course, the funny cop-dog movie. We laughed with Jim Belushi in "K-9," we cried with Tom Hanks in "Turner and Hooch," and this week we sweat with Chuck Norris in "Top Dog." What will the future bring? I've outlined a sketch for my own cop-dog script, which I plan to direct as soon as I can get financing...