Word: hooches
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Dates: during 1990-1999
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These Russian companies eagerly await the day when they can serve up kegs just as Blanchard's once did to Boston-area students. There is, however, a dark horse among the drinking crowd, one that is clamorously making a name for itself-Hooper's Hooch. An alcoholic lemonade drink with a no-nonsense name, the Hooch has launched a full-assault media blitz worthy of Stalinist propaganda campaign. The company advertisement--a lemon-man grinning a broad, Jack Nicholson-esque grin as he clutches a bottle of Hooch in his leafy fist--is plastered onto the walls of every subway...
...Hooch's publicity blitzkrieg reaches its most absurd heights at the promotional events held at various clubs and bars around Moscow and St. Petersburg. Stunning college-age women wearing Hooch's signature green T-shirts pass out free bottles and merchandise while running games, races, raffles, and dance contests. It's the Hooch version of a Labor Day picnic. Others consist merely of men and women chugging Hooch while someone of the opposite sex holds the bottle. Perhaps the most bizarre event however, involves two people who have rubber hoses tied around their waists with a bottle of Hooch hanging...
Certain film genres never seem to lose their magical ability to entertain: the screwball romance, the film noir, and of course, the funny cop-dog movie. We laughed with Jim Belushi in "K-9," we cried with Tom Hanks in "Turner and Hooch," and this week we sweat with Chuck Norris in "Top Dog." What will the future bring? I've outlined a sketch for my own cop-dog script, which I plan to direct as soon as I can get financing...
...therefore much blood must be spilled before whoever is left standing at the end is granted peace and wisdom. That most of the dying results from a bootlegging operation Tristan starts up during Prohibition tends to short-circuit whatever impulses toward terror and pity we might still have. Running hooch in from Canada is not an occupation we usually associate with profound drama, especially when it is centered on a figure who is literally a deadly bore...
...therefore much blood must be spilled before whoever is left standing at the end is granted peace and wisdom. That most of the dying results from a bootlegging operation Tristan starts up during Prohibition tends to short-circuit whatever impulses toward terror and pity we might still have. Running hooch in from Canada is not an occupation we usually associate with profound drama, especially when it is centered on a figure who is literally a deadly bore...