Word: hooey
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That, at least, is what we tell ourselves. But what we tell ourselves is hooey. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom - author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney - is correct, trying to tune this stuff out is about to get a whole lot harder. (Watch TIME's video "Why a Baby's Laugh Will Make...
...Dante would have written had he grown up next door to the Cleavers") and judicious use of examples from American history. With a law professor in the White House, Pierce's thesis and gleeful bashing of the previous Administration ("we have lived through an unprecedented decade of richly empowered hooey") seem a bit dated. But his high-octane ranting and sophisticated prose (he is a contributing writer for Esquire) may well appeal to the already converted...
...unsuspecting readers to suppose that this imaginary character will somehow turn out to be the real man behind the crime. But the Marqués disappears from her book until the final chapter, where Scotti lays out Decker's account and then details the reasons why it's probably hooey...
Cheney, Dick •hatred of by vast numbers of citizens is a mystery to •notion that past eight years have been run by is dismissed by Bush loyalists as "hooey" and "bunk...
...other counter arguments include the fact that the pair’s yards-per-carry are right on par and that defenses are better and faster in the 21st century. But that’s all hooey. A record is a record is a record. I know Maris had more games than Ruth, and Dickerson had more than O.J., but we remember this, the same way we’ll remember that Bonds had more chemistry than Aaron. No need to annotate...