Word: hooey
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...largely a funny-picture book, and, if anything, less salacious than at birth. Such paid advertising as it can get, it takes, burlesqued or not. Of the crop of imitators which sprang up during Ballyhoo's initial success, all but one-"Captain Billy" Fawcett's Hooey - have disappeared...
...wasn't there, but I heard all about it. And your hockey team, why that bunch bought off the referees--I heard all about that, too. And you know, I think the Dartmouth drawl has this Harvard accent beaten a mile. They are both a lot of hooey, but I like them just the same...
Upon taking over Eye Opener, Mrs. Fawcett (who claims credit for having "planned the creation of Whiz Bang" with her ex-husband) hired as editor Wilkie Mahoney, one-time ace "gagman" for Publisher Fawcett's Whiz Bang, Smokehouse Monthly and Hooey (TIME, Dec. 29, 1930; Dec. 14, 1931). Also, it was reported, she issued orders to correspondents to put less smut, more gusto into their work. There will be a colyum (corresponding to Captain Billy's "Drippings from the Fawcett") in which she will identify herself as "Happy Divorcee," "Animated Annette," "Happy Hostess," "Torrid Toreador...
Seeking Divorce. Wilford H. ("Cap-tain Billy") Fawcett, founder and publisher of Whiz Bang, Hooey, True Confessions, and the better mannered Amateur Golfer and Sportsmen's Magazine; from Annette Fawcett. Charge: infidelity "on occasions too numerous to separately cite...
...magazines (TiME, December 28). The sweeping began several weeks ago in cities scattered throughout the U. S., was made conspicuous last fortnight by arrests of newsdealers in Washington, D. C. As its publishers had feared would happen, Ballyhoo was included in the clean-up of its much dirtier imitators, Hooey, Slapstick and the defunct Tickle-Me-Too. In every city where the cases were finally disposed of-Memphis, Knoxville, Atlanta, Richmond, Elizabeth and Newark, N. J.; Spokane, Bellingham and Yakima, Wash.-Ballyhoo was permitted to resume sale. In Manhattan newsdealers were warned by the license commissioner not to sell Brevities...