Word: hooey
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...elected a director of an investment trust. At his first (and last) meeting the directors were discussing what to do with their stocks. Errett Cord was silent until someone asked him what he thought. He answered: "I think the stuff you own is lousy and a hunch of hooey. Throw it all out." Shocked, the directors ignored his advice, to their everlasting regret. He resigned soon afterward...
...astounding success Ballyhoo opened the gates to a flood of imitators intent upon outdoing it in bawdry alone. Result: on newsstands of the land last week appeared two new magazines, "Aw Nerts!" and Slapstick which, with other recent offerings (Tickle-Me-Too, Hooey) comprise as vile a mess of reading as has ever been put on sale...
...competitor to Ballyhoo, which is circulated solely by American News Co. At first they demurred, until they heard that Bernarr Macfadden was about to enter the lists. Then, because it promised to be a free-for-all and not a private Fawcett v. Delacorte feud, the Fawcetts decided upon Hooey. First issue of 400,000 copies appeared to be a sellout. The first issue of any such publication might sell well, especially with the earnest aid of big newsdealers. But the publishing world was inclined to think that "if anyone can give Ballyhoo a race, the Fawcetts can"-barring intervention...
Some characteristic features of Hooey...
With a print order of 1,900,000 copies for the February issue (to appear next week) the publishers of Ballyhoo were not inclined to take the threat of Hooey seriously. The February Ballyhoo will contain its first paid advertisement, written by Editor Norman Hume Anthony. The advertiser. Beech-Nut Products, was said to have paid $7,500 for the back cover, and $90,000 for a campaign of posters and car-cards ballyhooing its own Ballyhoo advertisement. Advertising rates announced for Ballyhoo after Jan. 1: $10,500 for the back cover, $5,000 for an inside page...