Word: hooeying
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Dates: during 1930-1939
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Seeking Divorce. Wilford H. ("Cap-tain Billy") Fawcett, founder and publisher of Whiz Bang, Hooey, True Confessions, and the better mannered Amateur Golfer and Sportsmen's Magazine; from Annette Fawcett. Charge: infidelity "on occasions too numerous to separately cite...
...magazines (TiME, December 28). The sweeping began several weeks ago in cities scattered throughout the U. S., was made conspicuous last fortnight by arrests of newsdealers in Washington, D. C. As its publishers had feared would happen, Ballyhoo was included in the clean-up of its much dirtier imitators, Hooey, Slapstick and the defunct Tickle-Me-Too. In every city where the cases were finally disposed of-Memphis, Knoxville, Atlanta, Richmond, Elizabeth and Newark, N. J.; Spokane, Bellingham and Yakima, Wash.-Ballyhoo was permitted to resume sale. In Manhattan newsdealers were warned by the license commissioner not to sell Brevities...
...elected a director of an investment trust. At his first (and last) meeting the directors were discussing what to do with their stocks. Errett Cord was silent until someone asked him what he thought. He answered: "I think the stuff you own is lousy and a hunch of hooey. Throw it all out." Shocked, the directors ignored his advice, to their everlasting regret. He resigned soon afterward...
...astounding success Ballyhoo opened the gates to a flood of imitators intent upon outdoing it in bawdry alone. Result: on newsstands of the land last week appeared two new magazines, "Aw Nerts!" and Slapstick which, with other recent offerings (Tickle-Me-Too, Hooey) comprise as vile a mess of reading as has ever been put on sale...
With a print order of 1,900,000 copies for the February issue (to appear next week) the publishers of Ballyhoo were not inclined to take the threat of Hooey seriously. The February Ballyhoo will contain its first paid advertisement, written by Editor Norman Hume Anthony. The advertiser. Beech-Nut Products, was said to have paid $7,500 for the back cover, and $90,000 for a campaign of posters and car-cards ballyhooing its own Ballyhoo advertisement. Advertising rates announced for Ballyhoo after Jan. 1: $10,500 for the back cover, $5,000 for an inside page...