Word: hook
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Hollywood, like McDonald's, knows it's just good business to hook the customers when they're young. So when school's out, studios push their cinematic Happy Meals: cartoon fare like last summer's Shrek 2, which proved to be the top-grossing film of 2004. And since the wee ones don't buy their own tickets, filmmakers try to insert enough wit and sass and retro references to keep the grownups amused. A children's movie, never forget, is an all-family baby-sitting device...
...taxpayers on the hook...
Yahoo!'s new online music service offers a distinctive hook to compete with Apple's iTunes: unlimited downloads for $4.99 a month ? Christian gamers rejoice: The Bible Game is due in October for PlayStation 2 and Game Boy Advance ? Want a movie projector with built-in DVD player and speakers? Plug in RadioShack's Cinego Instant Theater ($1,300) and get your popcorn
...will decide, say, which planet to place them on, going by what will make the most interesting combinations. "Until now, we've used the computer as an automated opponent," says Wright. "Now we're trying to give it the intelligence to run the show." The result, Wright believes, will hook in an even wider circle of players than The Sims did. So cue Also Sprach Zarathustra and let the computer-induced epiphanies begin. --By Chris Taylor
Perhaps we can acquit Friedman for this sentence that doesn’t fit. But we cannot let him off the hook for his more serious transgression of reducing globalization to business. In totality, “The World is Flat” is an amusing demystification of multinational corporations and consultant-speak. But it falls short of a forceful theory of a new age characterized by the equal access of diverse populations to the global economy. In the end, if the world truly is flat—whatever that really means—then its two dimensions...