Word: hook
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...What will this cost me? You and your fellow U.S. taxpayers are now formally on the hook for up to $200 billion in guarantees to Fannie and Freddie. That figure doesn't actually mean a whole lot--if housing prices begin to stabilize, Treasury could turn a profit on the deal; if the meltdown accelerates, it might not stop at $200 billion...
...perfect campaign strategy to get you there: Step one, launch a “grassroots” Facebook group to get your acquaintances out to the polls. Step two, don a business suit (like a real politician!) and go door-to-door shaking hands and kissing babies. And lastly, hook up with someone at The Crimson—because we call the shots around here! Got that, Sundquist?! Best of luck, Class of 2012. You are the heroes Harvard deserves, but not the ones it needs right now. And so we’ll make fun of you, because...
...There are books that have pretty provocative subjects that disappear without a trace. I would say that already it's gotten more attention than I anticipated. At the same time I think it's probably the most commercial book that I'll ever write. It has the most obvious hook of any book that I'll ever write...
...climate change. He realized - given his fundamental belief in the power of live music to bring people together - that a radio show was the answer. On Earth Day 1991 Etown broadcast its first show. "We wanted to build a community through music," he says. "The music was always the hook to bring people...
...popular, good-looking kids, but they're as enthralled by the mechanics of power chords and three-part harmonies as the nerds in Weezer are. Burnin' Up, which opens with a steam kettle boiling over, never leaves the realm of goofiness but redeems itself with a flirtatious, ebullient hook and a lyric so innocent--"High heels/ Red dress/ All by yourself/ Gotta catch my breath!"--that you might even forgive them for letting their bodyguard lay down a rap verse in the middle. Lovebug floats on a gentle acoustic guitar line into a sweetly delivered chorus ("Now I'm speechless...