Word: hook
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...Crimson cornerbacks, Bob Norton and Bill Cobb, are becoming solid defenders against sideline patterns, and safetymen Dave Poe and John Dockery very effectively employ a zone type of coverage on deep passes. It's up the middle, where receivers can hook in behind the interior linebackers, that presents a problem...
This is not just a matter of esthetics. Auto salesmen have long known that the best way to hook a customer is to open the door of a new car and let him smell it (some companies already produce aerosol bombs that give secondhand cars that new-car atmosphere). The sharpest prod to coffee sales is the smell of freshly ground beans. A hotel has ordered spray cans full of roast-beef aroma to step up banquet-hall trade; an artificial-flower company is spraying its false blooms with essence of the natural thing. Now, sniff this page. Catch that...
...Parker, executive vice president of the Hatteras Yacht Co.: "People who buy these yachts aren't sailors-they're landlubbers. They like to get there fast and drink long." And to enjoy Beethoven in stereo and bourbon on the rocks, the owner of a modern yacht must hook up to a marina's power line (and he often wants a telephone line) almost as soon as he shuts off his engine; his appliances draw too much juice to allow for quiet nights lying at anchor in secluded coves. If the new yachtsman wants...
...summer night, and sit on the stern deck for a quiet, cool drink and a chat with friends. Yacht clubs, which usually let visiting yachtsmen plug in free of charge, are not much happier. Said Ted Tolson, vice commodore of the St. Petersburg Yacht Club: "They hook up on our docks and blow all the fuses in the circuit. Then they holler like hell because the power...
...land. The next serious outburst erupted in Chicago. It, too, started with an incident that might have passed unnoticed in a less volatile time. Answering what turned out to be a false alarm in Garfield Park, a Negro neighborhood about five miles west of the Loop, a speeding hook-and-ladder truck knocked down a sign pole, killing Dessie Mae Williams, 23, a Negro. It was a bad setting for such an accident. Only a month earlier, a militant civil rights group called ACT had led 60 marchers to the West Garfield firehouse to demand that the all-white company...