Word: hook
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Almost half of the magazine is taken up by two articles attempting to refute Sidney Hook's contention "that religious faith is superfluous except as supplying an emotional need and that this function hardly warrants complicating the issue with the incomprehensible concept of God." The Rev. David Burrell counters with the claim that the concept of God is inherent in any notion of morality. Michael Novak, author of the other article, claimes that religious faith does not in fact satisfy the emotional need that Hook discusses...
Doctors are always on the watch for more and better gadgets - in the operating room and laboratory, in their cars when they set out on emergency calls, or to hook onto the patient himself so that he can continue treatment outside a hospital. Promising new devices in each of these categories...
...pledge of "90% entertainment and 10% news." Gauvreau accumulated circulation "by pushing into the back of my mind all that I had learned about the value of constructive news" and by studying the techniques of the News. The Mirror continued to reflect a rash of stunts calculated to hook the reader: Yo-Yo contests, picture puzzles, yards of crime coverage in an era when New York streets rang with the din of gang wars. By 1932, Mirror circulation passed 500,000. But the News passed...
...largest remaining target. Henry went after them. Citing a recent case in which a disk jockey was told by his station to "play a record between each commercial," Henry told the broadcasters that there are just too many commercials being rammed at the public. He complained about the "bait, hook, switch, and stuff" tactics of late movies, which offer 20 minutes or so of uninterrupted movie to bait the audience then, having them hooked, switch to double and triple commercials at five-minute intervals...
...fall out, but meanwhile they have been so well trained by Valentin Filatov that they are the essential stars of the Soviet circus. They roller-skate, ride bicycles and scooters, and hang from whirling trapezes. Three of them draw a troika. Two of them fight, wearing boxing gloves. They hook and jab at each other's noses with grizzly accuracy (of course, a bear's nose is a big target). They drive motorcycles in the dark, turning the headlights on and off and stopping for traffic lights along the way. They are so intelligent that they are painful...