Word: hook
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...more impressive than the numbers are the ideals behind them. In an industry that relies on people feeling bad about themselves to push products, Roddick made her millions helping people feel good and do good. To the Queen of Green, bath salts and foot lotion were just the hook, a way to get people into her stores - which she called "billboards" - to learn about the issues she loudly and tirelessly campaigned for, from the environment to fair trade to human rights...
...hear about them in this year's holiday advertising. Hasbro has reduced the number of contractors it uses, to keep tighter control of the production process, and it too has increased the number of spot checks. That's good news for the checkers. "Our phones are ringing off the hook," says DeRagon of the STR testing lab, which tracks toys from initial design to batch testing of wet paint to audits of contractors' factories...
...only lenders subject to regular visits from the feds are actual banks and savings institutions, from national brands like Washington Mutual and Wells Fargo to your neighborhood savings bank. They are so closely regulated because taxpayers are on the hook for insuring the safety of their deposits. And so far this year, they've stayed out of big trouble. "The banking industry is in pretty good shape," says Bert Ely, an Alexandria, Va., banking consultant and expert on the S&L meltdown. "What came out of the aftermath of the S&L crisis was a very concerted effort...
...exact same venue four years later, a floundering John Kerry-weeks away from mortgaging his house to pay for his presidential bid-restarted his campaign with a searing attack on every aspect of George W. Bush's leadership, culminating in this rhetorical right hook: "I know something about aircraft carriers for real. And if George Bush wants to make this election about national security, I have three words for him he'll understand: Bring...
...Most importantly, there's no underlying competition between us over men, which is something that creeps up slowly but surely in my all-female living arrangements. Kam christens our apartment the first week we are in town; I don’t hook up with anyone for weeks. For that first month, I joke about him getting more action than I do without passive-aggressively harboring hidden resentment...