Word: hook
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...like a little respect for his work. The breakaway hit So Sick, a ballad about a brokenhearted guy who can't stop listening to brokenhearted ballads, delivers a light, genre-spoofing twist, but the other songs soar less on writerly sophistication than on Ne-Yo's deftness with a hook and particularly sincere brand of shamelessness. On It Just Ain't Right, he samples '80s legend DeBarge and confesses to an old girlfriend, "I'll be sexing her and I call your name"--a lyric that could have been written by a hundred of his predecessors, but only...
...takes its name. It’s a completely different sound for Hard-Fi: the acoustic guitars give it an organic feel that never survives the brash overproduction of the rest of the album. It’s also the closest Hard-Fi comes to finding a truly catchy hook. Maybe it’s unreasonable to expect anything terribly different from the next British hype-band. It’s not unreasonable, however, to at least expect Hard-Fi to sound excited while serving us cold pizza and flat coke the morning after the new new (new) wave...
...breaking point. The MCs respond well to Babu’s better beats, shifting the vocal delivery from the throat to the gut. It’s not a bad record. I hope people don’t need to hear a 50 Cent guest verse or Nate Dogg hook on “Back Again” before they start calling into radio stations for it. But even the most generous fans can no longer consider this underground rap. Evidence talked about reestablishing “our sound, our identity” with “20/20...
...From about November to April of 2005, he was just living on the air mattress,” Eirich recalls. “He had this fake plastic pirate’s hook. For six months, his room had a plastic pirate’s hook and no bed.” Averell finally caved and bought...
...There are a few universal laws in hip-hop. If you put Nate Dogg on your hook, you’re guaranteed a hit. LL Cool J will never go away. And when a new trend emerges in hip-hop, Jermaine Dupri will always rip it off egregiously. This last rule applies to Dem Franchize Boyz, an Atlanta-based group that represents Mr. Dupri’s latest business interest...