Word: hooker
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Dates: during 1960-1969
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...inspired hunch. The elaborate process of commercial making begins in earnest with an agency brainstorming session (see box opposite). Once the slant of a campaign is determined, writers and artists then work up rough drawings of the ads in comic-strip form. Ideally, these "story boards" will have a "hooker opening" or an intriguing scene-setter, plus a memorable catch phrase or two that dramatizes the need, say, for Murine to cure "eye pollution" or for Wizard air freshener to wipe away "house-itosis...
...began to change with such English rock 'n' roll groups as the Beatles, the Rolling Stones and the Animals, who made a point of crediting their sources?not only R & B figures such as Chuck Berry and Bo Diddley, but also country and urban bluesmen such as John Lee Hooker, Muddy Waters, T-Bone Walker and B. B. King. "Until the Beatles exposed the origins," says Waters, "the white kids didn't know anything about the music. But now they've learned that it was in their backyard all the time...
...primary purpose of the Negro-culture courses is, of course, to convey information, clear up misconceptions, and tell it like it is-or was. This also often tends to ease racial tensions, although Michigan State Historian James Hooker sadly notes the case of one black student in his Negro-history class who disliked whites before taking the course, then "found out that Whitey had really known what he was doing to black people-so now he hates him even more." More often, though, the candid classes have a kind of "group therapy" effect, in which inner feelings surface and understanding...
...Joseph Hooker took charge from Burnside with appropriate swagger-"May God have mercy on General Lee, for I will have none"-and quickly gave Lee his most brilliant victory at Chancellorsville, where the Northern army was nearly routed by a force half its size. Federal dead numbered 17,000. In the summer of 1863, Lee prepared his second invasion of the North. George Meade, called in at the last minute to replace the bumbling Hooker, turned back the new thrust with considerable competence at Gettysburg-"General Meade will make no blunder on my front," Lee had correctly predicted...
...spaces, and with it a decline in the symbols of public unity and common purpose with which the citizen can identify, of which he can be proud, and by which he can know what he shares with his fellow citizens. One thinks of the State capital with Philip Hooker's exquisite Albany Academy at the top of State Street, a permanent memorial to the men who got New York started. Next to it he State Capitol itself, and explosion in stone of the exuberance and pride of the men who won the Civil War. Across the way, the State Education...