Word: hookless
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Dates: during 1930-1939
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...multitude of sources, before he began to achieve any commercial success with the gadget. Judson was unable to perfect it and it was not until 1913 that one Gideon Sundback developed the "zipper" as everyone now knows it. Started that year in a $300-a-year shack in Meadville, Hookless Fastener Co., maker of "Talon" fasteners, immediately went to town, is now the biggest of 16-odd U. S. zipper makers...
...Total Hookless production has never been revealed, for Colonel Walker and Son Walter Delawater Walker are incurably publicity-shy, but zippermen estimate it as about 35,000,000 zippers a year, or 75% of total U. S. production. Hookless' only worry is Japan, which has jumped into zippers and, despite a 66% tariff, can still undersell Hookless by 25% in the U. S. Last year Japan sold 26,000,000 zippers in the U. S. But Hookless has little to fear. FORTUNE estimated Hookless gross at $4,500,000 in 1931, and it is presumably over...
...page advertisement in the New York Herald Tribune appeared a facsimile of the following cablegram from London: "PRINCE WALES PRINCE GEORGE WEARING SLIDE FASTENERS ON TROUSER FLIES STOP LORD LOUIS MOUNTBATTEN RECOMMENDED THIS IDEA TO THEM STOP FASTENERS USED ARE MANUFACTURED BY IMPERIAL CHEMICAL INDUSTRIES LTD BY ARRANGEMENT WITH HOOKLESS FASTENER COMPANY OF PENNSYLVANIA...
...agency will continue to operate as Geyer Co. in Dayton, will be Geyer-Cornell in Manhattan. Besides Frigidaire its accounts include National Cash Register, Oneida Community Ltd., Hookless Fastener (zippers), Crowell Publishing Co., Tetley's Tea, Waco Aircraft, Sapolio, Hanan shoes, Eaton Papes, Richfield Oil Co. of New York...