Word: hooks
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...tightest thing to emerge from the indie-rock Petri dish in years--it's an adult bad-relationship tune ("I know I'm alone if I'm with or without you/But just being around you offers me another form of relief") punctuated by a hook-y guitar line and lead singer Jenny Lewis' bittersweet and oft-repeated wail that she's "bad news." It's notably smarter than anything else on this list. But, says Morning Becomes Eclectic DJ Nic Harocourt: "I played it on the show, and I couldn't stop singing along with the 'bad news' part. This...
Despite the somewhat unfortunate results, O’Connor says he won’t have a quick hook...
...SCORED THOUSANDS OF POINTS USING THE SKY HOOK SHOT. WHY DOESN'T ANY NBA PLAYER USE IT TODAY...
Hitting a three-pointer is now more appealing than shooting a sky hook. And it's not flashy. That certainly factors into a young player's calculation these days...
...when you watch a home movie of your third Sim great-grandchild, then buy her toys to turn her into the genius you know she will eventually want to be, you get some sense of the game's unusual long-term emotional hook. Imagine those Tamagotchi virtual pets looking just like your kid brother and endlessly spawning new generations of themselves...