Word: hooks
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...Desperate Housewives did that for drama and soaps. But a genre show can hook viewers fast through sensational plots. Guy gets drugged by a hooker--bang, you got 30 million people's attention. Sitcoms depend on gradual bonding with characters, and today's networks, part of media conglomerates, want instant hits. "Laughs are in characters, and no time is being given to establishing them," says Phil Rosenthal, creator of Raymond, which--like Seinfeld and Cheers--had poor ratings its first season...
Clayton, who alone has not announced formally for Christianity, says simply that for journalists "religion was an easy angle, a hook to hang a story on. We all believe in much the same things but don't express ourselves in the same way." This, along with Clayton's inborn rebellious instincts and up-tempo temperament, caused some intramural tension that has only lately been resolved. "I was in the wilderness for a few years, so there was a natural antagonism within the band that people picked up on. Now the spirituality contained within the band is equal...
...another al-Qaeda leader, he has spoken of sleeper cells in Turkey and Iran. The reports imply that these cells may be in contact with European jihadist groups that previously had no links to al-Qaeda. "The fear is we'll see these disparate, relatively inexperienced groups around Europe hook up with Afghan-trained terror cells, all under the influence of Zarqawi," says independent French terrorism expert Roland Jacquard, who says he has seen intelligence similar to that in the reports. "That could reverse the atomization of cells and networks that occurred after the invasion of Afghanistan...
...culture that, they claimed, prizes profits over honest science. Merck, however, is hardly alone in being accused of such things. Wyeth, for one, has set aside $21 billion to pay for claims stemming from fen-phen, its faulty diet-drug combo. Analysts estimate that Merck could be on the hook for more than $18 billion in Vioxx damages...
...Toys, the Chicago design firm, to create the new toy. "He told me, 'I want another Furby,'" says Breslow, whose team produced the prototype three months later. iZ's blinking beak adds $1 in costs, but Shiffman insisted on keeping it. He incorporated a jack so that users can hook up their iPod to play their own songs pumped up with riffs from iZ. Suggested retail price...