Word: hookups
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Dates: during 1930-1939
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Pittsburgh ladies liked Modarelli because he was dark and dynamic, as attractively reserved off the platform as he was wild-haired and passionate upon it. Pittsburgh Plate Glass Co. liked his conducting well enough in 1936 to sponsor the Symphony in a 40-station hookup over NBC. The Mellon family began to take an interest. Andrew Mellon's Son Paul became treasurer. Last May the Board began to lay elaborate plans for a 20-week season with conductors like Walter Damrosch, Otto Klemperer, Eugene Goossens, Carlos Chavez, Georges Enesco. Paul and Andrew Mellon pledged...
...Roth Quartet playing in Princeton, the University of Michigan Band. Pennsylvania alone arranged 50 special programs. Pittsburgh played orchestral works written by Pittsburghers. Los Angeles put on Charles Wakefield Cadman's Indian opera Shanewis. New Orleans had choruses sing in schools and playgrounds. In Indianapolis, over an NBC hookup, 275 pianists sat down at 150 pianos and played them all at once...
Coronet, the flashy little magazine launched last fall by the publishers of Esquire, put its flashy little radio promotion program on a national hookup out of Manhattan for the first time last week. Critic-Composer Deems Taylor and a band supplied most of the entertainment. While the idea was, where possible, to dramatize Coronet's, contents, the show's material was not restricted to this specification. Said NBC's publicity department: "Deems Taylor is the absolute dictator. . . . He balks at nothing. ... He and his musicians and radio actors have interpreted . . . the photograph of a bowl of goldfish...
...hammering away in recent speeches up & down the land. Last week to the aid of Dr. Jones and the Fellowship went one of the nation's most pious and eminent non-Methodists, John D. Rockefeller Jr., who spoke to Methodists in Fellowship assembled on a nation-wide radio hookup...
...questioners that he did smoke and enjoy Lucky Strikes on occasion. No other Lucky Strike-endorsing Senator would speak up but that there were more was clearly indicated one night last week when smart, socialite Alice Roosevelt Longworth commercialized herself in Washington over a nation-wide Lucky Strike radio hookup. Mrs. Longworth set a new high of some kind when she described the superior clarity with which the voices of Lucky Strike-smoking Senators could be heard in the Senate gallery...