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Word: hookups (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

...scarcely dry on the contract between U.S. Rubber and the New York Philharmonic-Symphony (TIME, May 17) when another great company decided to play patron to another great orchestra. Following Rubber's nationwide Sunday hookup (CBS, 3 p.m., E.W.T.), General Motors will sponsor another national Sunday concert, by the NBC Symphony (NBC, 5 p.m., E.W.T.). The cost to G.M. for a year is about the same as that to Rubber-around...

Author: /time Magazine | Title: Music: Music, Jul. 12, 1943 | 7/12/1943 | See Source »

...York Philharmonic-Symphony Orchestra will broadcast every Sunday afternoon the year around, beginning May 23. The network: the full CBS coast-to-coast hookup of more than 130 stations. The sponsor: U.S. Rubber. The contract will give the orchestra a chance to pare, or even write off, its $150,000 annual deficit, usually met by hard-squeezed private purses...

Author: /time Magazine | Title: Music: Sabbath Tidings | 5/17/1943 | See Source »

During those seven years Leon Henderson, who was at the policy-making level in the U.S. Government, vigorously helped promote the profit-making atmosphere in which Leo Cherne's Institute has thrived. Leon's job with Leo looked like something more than a profitable hookup for the two-it looked like poetic justice...

Author: /time Magazine | Title: PERSONNEL: Leon & Leo | 5/17/1943 | See Source »

...told our fellow men throughout the world, when we set up the free state of America, that we wanted to serve liberty everywhere and be friends of men. . . ." No one but those within earshot heard more than an occasional word. No one had told Woodrow Wilson about the hookup...

Author: /time Magazine | Title: Radio: The Voice That Failed | 5/10/1943 | See Source »

...niched with statues of Darwin, Einstein, Emerson, Buddha, Confucius. It cost some $4,000,000 (largely donated by the Rockefellers). Today Dr. Fosdick preaches from his marble pulpit on Sunday mornings, before a microphone in his 18th-floor tower study on Sunday afternoons. His voice is carried by national hookup to one of the nation's largest radio congregations. He preaches the same kind of rationalistic, enthusiastic sermons that he has occasionally preached in the chapels near his summer home in Boothbay Harbor...

Author: /time Magazine | Title: Religion: Open-Shop Parson | 3/15/1943 | See Source »

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