Word: hooper
(lookup in dictionary)
(lookup stats)
Dates: during 1940-1949
Sort By: most recent first
(reverse)
Over the head of every sponsored radio show hangs a heavy threat: its Hooperating.* If the rating is too low, the sponsor usually cancels the show. Results: 1) new shows, which take time to win an audience, often die aborning; 2) U.S. radio is encouraged to stick to the trite and truistic; 3) the Hooper system has more influence than friends among radio show folk...
...Hooper] says that 92,550 homes are called each month [for Hooper's special Coast rating report] on the Pacific web coverage area. ... On a 30-day breakdown, it gives about 3,000 calls daily . . . on the entire Pacific Coast. That's 108 calls per half-hour period. The current report shows 35% average sets in use. That means less than 40 respondents giving the Pacific Coast pace for half-hour listening! ... On that small a sample, Mr. Hooper can get odds from any professional gambler that ... he will eventually hit a night when not one single respondent...
From the beginning, its impresario has been Stanley Sumner, who serves as the manager and part owner (with Lindsey Hooper) of the incorporated establishment. Sumner initially had two obstacles to overcome--the deep-scated distrust of the University community toward so newfaugted a creation as the silver screen, and his own inexperience with a cap-and-gown audience. To help him during the first year of business, he hired a prominent undergraduate as floor manager, Roy H. Booth, Jr. '28, Pi Eta president and baseball team luminary, and, between the two of them, the U.T. got off to a roaring...
George R. Hooper '45, LaGrange, Ill., Eliot House, Economics, Red Book chairman, Student Council, Debate Council, chairman Winthrop House Committee, Union Committee...
C.A.B.'s passing boomed Hooper. Of Crossley's 92 exclusive clients, 80 had switched to Hooper last week. Until a better system comes along, radio would continue to judge itself by telephone...