Word: hooper
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Dates: during 1940-1949
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...radio's newest and freshest programs, Request Performance (TIME, Feb. 11), was sacked last week by Campbell's Soup, effective April 21. Reason: the show's Hooper and Crossley ratings were not high enough...
...Hooper rating: Cass Daley 18.3, nosing out Joan Davis...
...Hooper count on the President's plea for a Congressional hotfoot was 37,500,000 listeners. But a survey by TIME correspondents in 40 cities and towns showed that a surprising proportion had not listened to the end, that few had any intention of writing to their Congressman...
...DEVIL IN THE BUSH - Matthew Head - Simon & Schuster ($2). On Hooper Taliaferro's military mission into the Congo he stumbles across a marvelously carved ceremonial knife, two beautiful women and an evil old man. Un fortunately, this fine, assorted bag of jungle specimens includes one moth-eaten item: a thin, conventional plot of seduction and murder that has been used inumpteen whodunits with less glamorous settings. Verdict: fair...
...There are "ratings" galore in the radio business. TIME'S Radio editor and researcher, who should have known better, used the wrong set of Hooper ratings...