Word: hooper
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Dates: during 1940-1949
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Heralds of radio's coming-of-age had hoped that it was no longer so, or that it was a dwindling fact. But a Hooper Survey, out last week, showed that just as many people as ever were listening to daytime serials. There was a weekly average of eight fewer serials than in 1942, but there were still plenty (about 40) to go around...
...Hooper statistic, however, gave some indication of eventual surcease from the soaps: in 1943 daytime listening expanded 6%. Most of this additional listening was to nonserial programs, of which there was a 1943 increase from 6½ to 22¾ hours a week (weekly hours devoted to soap opera: about...
...This team from Medford is not a very Manley bunch, in fact they're Kleymen. They won't cause much Trumbull with Jawn at the Rutter. Anyhow, they are on our Lister beat. The game will be a Zullo and we'll have a Hooper of a time, so Troy and be there," Hu Flung urged his friend. Harvard 13 Tufts...
George R. Hooper...
George R. Hooper...