Word: hooper
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Dates: during 1940-1949
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Daylight Saving. Radio programs have always slumped in spring, presumably because the annual change to daylight saving time confused millions of listeners who couldn't locate their favorite programs. C. E. Hooper, Inc., announced that this May (with no changeover from War Time to D.S.T.) listening was down only half a point from April. Last year the drop for the period was 7.3 points. There had been no drop this year when the nation went on War Time, because every clock moved...
...stocky, cocky C. E. Hooper, head of one of radio's two big program surveying concerns (the other: Cooperative Analysis of Broadcasting, which gets out the "Crossley" ratings), the results were a personal triumph. He had long maintained that, since daylight saving means little to 70% of Americans except through their radio dials, broadcast schedules ought to stick to standard time...
...Many? Hooper, Inc. also had a partial answer to the most tantalizing question of all: How many people hear a broadcast? Since no one knows the exact number of radio sets in the U.S. there can be no really accurate estimate of the total number of listeners. The results of the Hooper surveys represent a percentage of the total homes in the listening area...
Hadley, H. M.; Haltiwanger, R. S.; Hameman, J. T.; Hanley, R. J.; Harris B. D.; Heiner, G. G.; Henderson, E. L.; Hertz, W. J.; Hodges C. E.; Hooper, G. R.; Howe, R. W. Howe, W. C.; Huberman...
Professor Daly received his B.A. from Victoria University, Toronto, in 1891. In 1912 he was made Sturgis Hooper Professor of Geology, and lately has had charge of much of the graduate work in Geology...