Word: hooper
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Dates: during 1940-1949
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...making his survey, Roper conducted 10,000 personal interviews all over the country, asked 630,000 questions, made 1,300 separate tabulations. Convinced of the value of his method, CBS in reporting on his findings pointed out: "The generally accepted program ratings (C.A.B. and Hooper) couldn't help us [in tracing net sales resulting from advertising and in checking the relationship between listening frequency and sales]. They check ... by telephone-either while the program is on the air (Hooper), or shortly thereafter (C.A.B.). And they cover only telephone homes in selected cities of over 100,000 population. Even...
...Elected as president (without opposition) plump, middle-aged Mrs. Myrtle Hooper Dahl, a Minneapolis fourth-grade teacher. Mrs. Dahl's platform: U.S. children should be taught to 1) hate tyranny, 2) love...
Included in the Harvard group are three scientists, one philosopher, and an historian of ideas. They are George D. Birkhoff '05, dean of the Faculty of. Arts and Sciences and Perkins Professor of Mathematics; Reginald A. Daly; Sturgis Hooper Professor of Geology; Karl. S. Lashley, professor of Neuropsychology; Clarence I. Lewis '06, professor of Philosophy; and Charles H. McIlwain, Eaton Professor of the Science of Government...
Died. Charles Hooper, 57, "world's champion writer of Letters to the Editor"; in San Francisco. Hooper, whose range of subjects included irrigation, straw hats for horses, decreasing reverence for the Bible and the political astuteness of Franklin Delano Roosevelt, estimated in 1937 that he had written 78,000 letters, claimed to be "possibly the only man 'in the world who does nothing but write letters to newspapers...
Last week birds all over the world had reason to be glad that Mrs. Richard Hooper Pough came home one day in 1939 with a new hat. The hat sported an eagle feather. Husband Pough was mightily vexed. A worker for the Audubon Society, he had hoped that hard-won U. S. laws of 1900, 1918, 1930 would protect eagles and other wild birds from milliners. He soon found that when Paris couturiers feathered ladies' hats, traffic in plumage flourished again as it had 30 or 40 years...