Word: hooper
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Dates: during 1940-1949
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...Radio exists," says Claude Ernest Hooper, "only in its statistics." There is every reason why he should say so: Hooper is Radio's No. 1 Statistician. On the basis of his reports, radio men hire & fire talent, buy & sell time, and set their watches...
Last week, confident of his hold on the industry, Mr. Hooper announced a boost in prices, as of July 1. Hooper's fortnightly "telephone coincidental" surveys will cost subscribers an average 15% more...
Radio, as Norman Corwin has observed, "long ago conspired in its own enslavement by raising to Godship Hooper . . . and basing its main thought and operations upon a schedule of percentages." And Hooper has been in a pretty good position to name his own price since his only major rival, the industry-financed Cooperative Analysis of Broadcasting, Inc., folded last September...
...Hooper makes no attempt to judge a program's merit. The only thing radio men are panting to know is: "How many people listened?" The service makes no claim even to an answer on that. Each Hooper point does not necessarily equal a million listeners (e.g., 31,100,000 for Hope). Hooper says that that rule-of-thumb may be true, but as far as he is concerned, it is just a huckster's sales pitch...
...come from professors of history, philosophy and anthropology, from deans of American colleges and universities, heads of public and private schools, and from educators like Chairman John Hooper, of the Vermont State Board of Education, who wanted reprints "so that I may redistribute them to key people in the field of Vermont education...