Word: hooper
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Dates: during 1940-1949
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Those who were awarded degrees Magna cum Laude are Theodore S. Baer '44 (Economics)--with highest honors, Marvin A. Finkelstein '47 (Government), George R. Hooper '45 (Economics), Robert L. Koehl '44 (History), Roger B. Lazerus '46 (History), Raymond R. Schiff '47 (Physics), Charles G. Sellers, Jr. '45 (History and Literature), Louis E. Smart, Jr. '45 (Economics), and Francis L. Wiener '47 (History and Literature...
...with him. They had been with him, all over the U.S., for 14 years. But never before this season has he had a greater volume of enthusiastic listeners. Twice this season, for the first time in Fred Allen's radio career, his show has ranked first in the Hooper telephone poll of listeners...
...boom in Guest Stars was on. Eight of last week's 15 most popular radio shows had at least one guest star. Altogether, the four networks carried more than 100 of them. For their Hooper-boosting services, they were paid a grand total of about $100,000. Individual guests pulled down as much as $3,500 in New York and $5,000 in Hollywood (perhaps because of the high cost of swimming pools) in cash, cars, refrigerators and whatnot...
...Floaters-famed entertainers with no radio shows of their own (Al Jolson, Tallulah Bankhead, Bea Lillie) who don't mind picking up a few grand on someone else's. Jolson is currently the most-hitched-to star in radio. He recently upped Bing Crosby's Hooper 4.9 points, boosted Eddie Cantor's a full 5. Offered a show of his own, Jolson declined: he can make too much money guesting-with no worries over script and sponsor. At week's end, Jolson signed for ten appearances on the Crosby show next fall-$50,000 guaranteed...
...only one reason could be a legitimate basis for the dropping of Shirer by his sponsor or the Columbia Broadcasting System. The action would be justified if his listening audience were insufficient to warrant his continuance. But this fact does not enter into the picture, inasmuch as his latest Hooper rating was the highest of any CBS program during the Sunday day-time schedule. If, therefore, it can be assumed that any commercial motive for Shirer's dismissal was ruled out, the only possible reason is the one in his accusation: the sponsor did not like his viewpoint...