Word: hooper
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Dates: during 1950-1959
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...passing attack seems to have solidified somewhat, for while Tom Hooper is temporarily incapacitated with a pulled leg muscle, some progress has apparently been made in finding men to play behind him and Phil Haughey...
...months after Storz took over, KOHW was in the black. From seventh place among Omaha's seven stations, KOHW in two years went into first, last month claimed 48.8% of Omaha's total afternoon radio audience v. its nearest competitor's 20.4% Hooper rating. In 1953 Storz's Mid-Continent Co. paid $25,000 for WTIX, New Orleans' "good-music station." He substituted the Storz for mula for symphonies and sonatas, soon had other local stations imitating him. Encouraged by Storz to try out new "refinements," i.e., audience-boosting giveaways, WTIX recently assigned...
...Republic has so far survived. And McCarthy, for the moment at least, has become the "forgotten man" of American politics. His decline can actually be plotted statistically, in terms of the politician's private Hooper rating, press and magazine publicity. Dramatic evidence lies even in the monotonous pages of the Readers' Guide to Periodical Literature. In his two-year publicity hey-dey, 1953 and 1954, McCarthy was the subject of no less than 474 articles in major American periodicals, an average of 237 articles for each of the two years. In the last twelve months, he managed to break into...
...following alternated on the still-unsettled second line: Ends: Hooper, Newell, and Copeland; tackles: Schein and Markos; guard: Jones and Quartarone; centers: Lebovitz and Holzschuh...
Died. Claude Ernest Hooper, 56, one of the best known (with George Gallup and Elmo Roper) of U.S. public pulse-takers, originator (in 1934) of the Hooper ratings for radio and television, one of the most respected audience barometers in the business; in a boating accident; on Utah's Great Salt Lake...