Word: hooper
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Dates: during 1950-1959
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Webb was impressed; Breen, just out of the Navy, had worked in New York. Breen was impressed, too. "Jack," he recalls, "behaved as if he had a Hooper rating of 28 and was in direct competition with Jack Benny." Breen moved into Webb's $30-a-month room. A little later KGO was asked to fill an empty Sunday night half hour "for a Pacific feed" (all West Coast ABC stations). Breen, who was fascinated by San Francisco's Embarcadero, put together a hard-boiled private-eye show about waterfront crime, called it Pat Novak for Hire. Webb...
...confusing mixture of a 30-year-old artillery building and a bright shiny 1953 addition, Dunbar houses Harvard's experiments in geophysics, particularly the work of Francis Birch, Sturgis Hooper Professor of Geology. Originally Dunbar was used as an artillery shed during the first world war; since then it has been deeded over to science, and outdated relics of the militia have been replaced by high-powered compression machines as Birch and his small staff delve into the problems of the earth's inner composition...
...atmosphere of gloom has fallen over he Senate office of Joseph McCarthy. The television lights are still blazing, the investigators working as hard as ever, but the Senator's Hooper-rating is down. And like the skilled public entertainer he is, McCarthy knows this fact is due to a lack of material...
...Hooper, 25, a Los Angeles telephone-company lineman, who drove a shiny streamliner with a Class C (up to 300 cu. in.) V-8 engine over the cement-hard flats to six new International records, hitting more than 230 m.p.h. at distances from one kilometer to ten kilometers...
Last week Comic Allen, who retired from radio in 1949 because of failing health (hypertension) and a falling Hooper, was back on television. It was his third attempt to find a niche in a medium which he sneeringly calls "a triumph of equipment over people," a form of entertainment that has doomed the next generation to "eyeballs as big as cantaloupes and no brain at all." Allen had agreed to put his sagging face, rasping voice and acid wit to work as master of ceremonies of NBC's Judge for Yourself (Tues. 10 p.m.). "I figure this show will...