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Word: hooper (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

Besides providing needed dollar income for Britain, the deal will help Schweppes' sales at home. Said Managing Director Frederick Collins ("Eric") Hooper last week: "The world's palate is getting sweeter . . . Where in some classes it used to be only beer, and in others spirits, now they are drinking more soft drinks. In some respects I think this is deplorable-but commercially it's wonderful." Schweppes, which does 46% of its business in tonic and the rest in a variety of mixers & soft drinks, thinks Pepsi production will give it a big new product to satisfy Britain...

Author: /time Magazine | Title: CORPORATIONS: Schwap for Schweppes | 2/16/1953 | See Source »

...fizz back in is effervescent Eric Hooper, 60. Trained as a botanist, Hooper "wandered about for a time," met Department Store Magnate Frederick James Marquis, now Lord Woolton, and went to work for him without knowing what business Woolton was in. "When I showed up and found it was a shop," says Hooper, "I was absolutely horrified...

Author: /time Magazine | Title: CORPORATIONS: Schwap for Schweppes | 2/16/1953 | See Source »

While a daily review of radio and television offerings demands above all discerning humour, Crosby recognizes the constructive role of the critic as well. He vigorously assaults the "proof" of Hooper ratings that audiences are content with the present quality of broadcasts and asserts that adequate leadership from the broadcasters would free both mediums from tired patterns and poor quality...

Author: By R. E. Oldenburg, | Title: A Pique at Radio, T.V. | 12/5/1952 | See Source »

Condemning the "Yok" jokes of the modern school, Wallach spoke against the "Hooper rating approach to humor." Humor, if it is genuine, must create enemies as well as friends. The humorits, he said, "must have their own concept of reality, and must defend...

Author: By Herbert S. Meyers, | Title: Panel Finds What's Funny; Nixon Funniest, Says Capp | 10/25/1952 | See Source »

Researcher C. E. Hooper this week released the first city-by-city ratings of TV audiences won by the presidential candidates. The figures are for Sept. 4, when Eisenhower spoke from Philadelphia, and for Sept. 9, when Stevenson spoke from San Francisco. The results...

Author: /time Magazine | Title: Radio: Presidential Pull | 10/20/1952 | See Source »

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